Anylist pinterest5/2/2023 ![]() Instead it seems to be a small-to-medium market,” he told me by email. While the Punchfork API might be scalable from an operational standpoint Miller “never saw evidence that there is a particularly large market of strictly recipe API users out there. ![]() Miller would not comment on the number of paying API users he has, but he admits that it's not enough to make it a scalable business. Other users include DuckDuckGo, AnyList, Pulse, Good Genius, CookItForUS and FastFood. It allows bloggers or publishers to syndicate their recipes directly into Punchfork's database and, using Punchfork's analytics tools, track their popularity. Below is a screen shot of Punchfork's offering and pricing plan.Įvernote Food is, perhaps, Punchfork's most publicized user, using the API to power its Explore Recipes feature on Evernote Food. With this access, developers are able to integrate recipes into their own website or mobile app and, for example, perform a diet classification of any list of ingredients. The startup developed an API that gives developers direct access to its recipe database. Many (most) go the advertising route, but Punchfork decided to try its hand at the API subscription model (read our in depth interview here). ![]() Recipe startup business models are tricky. While most have focused on what this means for Pinterest, I'd like to focus on Punchfork and the lessons that other recipe startups can learn from Miller's experience. Pinterest is not disclosing the acquisition price. CEO Jeff Miller will join Pinterest's engineering team to help improve Pinterest's discovery. Last week, social recipe curation website Punchfork announced it had been acquired by Pinterest, and that it will soon shut down its website, API and mobile apps.
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